Introducing additional price points with NDC
As part of the ongoing evolution of New Distribution Capability (NDC), we are pleased to announce that our online Flights portal has migrated to NDC Shop & Book capability when choosing Inclusive Tour, Seat Only, Cruise and Published fare products.
This has made Lime the first partner of British Airways to adopt the technology with the airline within the leisure market.
The move to the NDC Shop & Book capability now enables us to offer British Airways’ recently launched direct-only ‘Additional Price Points’, providing even more competitive fares.
Alongside competitive fares, this NDC transition offers a more efficient user journey and automatic exemption from the Distribution Technology Charge (DTC) of £8per fare component, introduced on 1 November 2017.
Other updates included within the release include the ability to self-ticket DIF (Dual Inventory Fares) through the system, which was not previously always available if the DIF availability had changed since booking creation.
As part of NDC requirements, Secure Flight Passenger Data (SFPD) for applicable destinations will now require populating at the booking stage. Therefore please advise your sales teams to collect this information when ready to book passengers flights. Non SFPD destinations will not require this information to be provided at booking stage.
Matt Darlington, Head of Commercial at Lime, said:
“We are delighted to be leading the way as the first leisure partner to adopt IATA’s NDC Shop & Book capability in conjunction with British Airways.
Since our inception back in 2003, dedicated to British Airways (and in more recent years the IAG Group), we have consistently looked to align and lead on new technology implemented by the airline within the various travel trade services we offer.
We are confident in NDC and its ability to provide a market leading offering to our trade partners, not least the NDC Additional Price Points and the continued DTC exemption, as two initial key benefits.
We are also planning further migration of post-booking servicing elements as part of our ongoing roadmap of NDC implementation, which will be rolled out in future phases. With NDC paving the way for new opportunities of product offering and distribution from IAG, Lime want to ensure that the UK travel trade has access to the best content for British Airways, as this technology continues to evolve.”