British Airways announces partnership with the Diana Award
British Airways is partnering with The Diana Award as part of its commitment to making a positive impact in local communities, with a particular focus on supporting children and young people living challenging lives in the UK and overseas.
Established in memory of Diana, Princess of Wales, and her belief that young people have the power to change the world for the better, The Diana Award aims to recognise and inspire the next generation of young leaders who are creating positive social change in their communities. It is one of the most prestigious accolades a young person aged 9-25 years can receive for their social or humanitarian work. The youth charity benefits from the support of The Duke of Cambridge and Duke of Sussex.
British Airways will be flying Diana Award winners, who hail from around the world to London for the bi-annual Diana Legacy Award ceremony taking place in Autumn 2019. This unique accolade celebrates the achievements of 20 outstanding young leaders, visionaries and role models from across the world, who have demonstrated their ability to inspire and mobilise new generations to serve their communities.
Alex Cruz, British Airways Chairman and Chief Executive will join the panel to help select the final 20, who will all be recognised with a Legacy Award. In addition to receiving their award at a prestigious ceremony in London, each winner will have access to a unique development programme which will provide them with the opportunity to enhance their skills in four key areas; leadership, community development, social entrepreneurship and technology for good.
Alex Cruz said: “We are delighted to partner with The Diana Award during their 20th anniversary year, and our centenary year, as they continue their work in recognising incredible young people. British Airways is committed to having a positive impact in local communities in the UK and around the world, so we are proud to support projects and individuals who make a positive, lasting impact.
“Young people are a driving force for change so I’m very much looking forward to joining the panel for The Legacy Award, hearing about some inspiring achievements and championing the next generation of