Centenary in the sky: British Airways launches BA100 in flight entertainment channel
As British Airways turns 100 this weekend, the airline has created a dedicated channel onboard to highlight the very best of inflight entertainment from over the years.
The channel, named Celebrate BA100, includes The Lost World, the very first film ever shown on an Imperial Airways flights in 1925.
Customers will be able to enjoy best of British favourites including Billy Elliott, romantic comedies Four Weddings and a Funeral and Notting Hill and award-winning movies including Shakespeare In Love. The television selection includes iconic episodes from Blue Planet to Ab Fab, as well as Downton Abbey.
In audio, 100-minute centenary mixes have been specially created by leading DJs including Groove Armada, Paul Oakenfold and Deadmau5.
The channel will be featured on board throughout August, September and October.
Carolina Martinoli, British Airways Director of Brand and Customer Experience, said: “We know that for many of our customers, being able to settle down and enjoy the inflight entertainment is one of the best bits of travelling so we’re serving up some of the best of film, television and audio throughout the ages to help our customers celebrate our centenary.”
Customers who fly with British Airways on longhaul flights have free access to over 1,000 hours of films, top TV shows and audio programmes via their personal seatback screen. The content is updated regularly, with categories often added for major holidays or key calendar events.
These changes to British Airways inflight entertainment system are just one of a number of ways that the airline is improving experiences for its longhaul customers. This year it was announced World Traveller customers will receive a renewed food offering on board including a full second meal on longer flights, while in Club World new dining and White Company bedding is being rolled out across the network. These changes come as part of the airline’s £6.5 billion investment for customers over the next five years.