A British Airways flight has touched down at London Heathrow from San Francisco this morning, having been on quite a unique journey – it hosted the Pitch on a Plane competition using on-board WiFi. The airline joined up with Founders Forum to give five start-ups the chance to pitch their ideas to a host of judges on board the flight including Alex Cruz, British Airways Chairman and CEO and leading tech entrepreneurs, investors and CEOs. 

Using British Airways onboard high speed WiFi, the start-ups were on the ground in the UK while a team of judges cruised at 30,000 feet on flight BA284.  

Following the pitches and a Q&A session, the judges chose three finalists who will pitch their idea face-to-face at the Founders Forum in London on 13 June 2019.  Experts taking seats on the judging panel included the President of WeTransfer and GM of Robotics at Google X.

The entries were focused on air travel innovation and the ideas they presented included a solo travel app, airline inventory management using blockchain technology and a new jet engine design. The top three finalists are: 

  • Pruvo– The website aims to save travellers money even after they have booked a hotel room. It searches for hotel price drops secret deals. 
  • Pluto – A travel insurance app that claims to be easy to understand, hassle-free and there when customers need it. 
  • Reynolds Aero– REYNOLDS is a UAV gas turbine design bureau and manufacturer of an advanced jet engine for fixed-wing aircrafts. 

Alex Cruz, Chairman and CEO of British Airways, said: “British Airways has a long-standing history of driving innovation in the aviation industry and it remains a huge focus for us this year.  With the initiation of our BA2119 programme focused on fuels, customer experience and careers of the future, as well as a £6.5 billion investment designed to take British Airways to 2020 and beyond.

Being able to run a pitch process between the ground and the air is something we’d have never dreamed possible, now with the introduction of high-speed WiFi at 30,000 feet it’s a reality.  We look forward to harnessing the talent that exists globally to remain at the forefront of aviation.”

The lucky winner of Pitch on a Plane will receive 100,000 On Business points in British Airways business loyalty programme (equivalent to four return flights in World Traveller Plus to New York JFK from London Heathrow), 100,000 Avios, a profile in Business Life magazine and a business meeting with Brent Hoberman, founder of lastminute.com and the Founders network.

British Airways is rolling out industry leading high-speed streaming WiFi on its flights.  The roll out of industry leading WiFi forms part of British Airways £6.5 billion investment for its customers over the next five years. Over half of its longhaul fleet are currently WiFi enabled and all new aircraft will arrive with it. The remaining fleet will be fitted over the next few years. British Airways is also fitting 128 longhaul aircraft with new interiors, ensuring power is available in every seat and taking delivery of 72 new aircraft. The airline has also revealed a brand new Club Suite with direct aisle access which will debut on the Airbus A350 later this year.