Lime provide a search, booking and ticketing service to the UK travel trade seeking industry priced,
British Airways tickets at the best possible price.

Trading since 2003 but owing to a wealth of travel ancestry; we’ve witnessed the turbulence faced in the industry and believe our ‘independent’ approach offers the flexibility that our trade partners will find great worth in.

Using Lime’s choice of fares under our Flights and Groups services empowers travel providers to pair our flight element with their own ground arrangements, without costly GDS subscriptions.

It all started with a question

Founded as a result of industry uncertainty; Lime Management answered the travel industry’s question ‘Where now..?’ following a downscale of British Airways’ UK trade sales.

Spotting an opportunity to fill the gap, managing director Michael Edwards along with Lime’s small board of stakeholders rounded up their travel industry network and set out upon an exclusive arrangement with BA to supply and service their leisure sales market.

Fast forward to today and we’re stronger than ever, taking on new projects for British Airways in the UK and US, as well as Iberia (BA and IB collectively forming the International Airlines Group - IAG).

It’s this pioneering culture that drives our staff forward, enabling us to react to pitfalls and peaks in order to always deliver stability.

The next question is, what can we do for you?

At the heart of our business is our customers, and although we may be a niche provider; our customers most definitely aren’t after the same thing.

We’re proud of our passionate and inquisitive team who are ready to welcome you and find out how we can best be of service.

Download our brochure to find out more about what we can offer