Lime provide a search, booking and ticketing service to the UK travel trade seeking industry British Airways trade fares. 

Trading since 2003 but owing to a wealth of travel ancestry; we’ve witnessed the turbulence faced in the industry and believe our independent approach offers the flexibility that our trade partners will find invaluable.

Using Lime’s choice of fares under our Flights and Groups services empowers travel providers to pair our flight element with their own ground arrangements, without costly GDS subscriptions.

It all started with a question

Founded as a result of industry uncertainty; Lime answered the travel industry’s question ‘Where now..?’ following a downscale of British Airways UK trade sales.

Spotting an opportunity to fill the gap, managing director Michael Edwards along with Lime’s small board of stakeholders rounded up their travel industry network and set out upon an exclusive arrangement with British Airways to supply and service their leisure sales market.

Fast forward to today and we’re stronger than ever, taking on new projects for British Airways in the UK and US, as well as Iberia (BA and IB collectively forming the International Airlines Group - IAG).

It’s this pioneering culture that drives our staff forward, enabling us to react to pitfalls and peaks in order to always deliver stability.

The next question is, what can we do for you?

At the heart of our business are our tour operator partners, and although we may be a niche provider; our customers most definitely aren’t after the same thing.

We’re proud of our passionate and inquisitive team who are ready to welcome you and find out how we can best be of service.

Download our brochure to find out more about what we can offer