Partnerships & Marketing


Our Partnerships team are hot off the mark when it comes to building your business. Our intention is not to target your growth according to our own agenda, but to get to know your business model and ensure we’re contributing to your own sales goals.

From talking you through our terms and conditions when you join us, to discussing how you can get more from your account 12 months in – we’re always keen to keep in touch with our tour operator partners!

Potential and existing accounts can contact our Partnerships team for an informal (or formal if you like!) chat about what we can do for you –


Once your account is up and running, we’ll add you and your colleagues to our mailing list. We hate to be bombarded as much as you, so we promise to send only relevant and helpful communications to enhance your knowledge in order to make the right moves for your business or particular booking.

An extension of your own creative team

There are plenty worse products to market than travel. If an image speaks a thousand words; a travel image speaks a million!

Lime’s asset library should be amongst your first ports of call upon your account application being opened. From here you can obtain approved product images, logos and brand guidelines to showcase your affiliation with British Airways on your website and collateral.

We also offer an approval service, giving you peace of mind that you’re well within the guidelines stipulated by British Airways for use of their brand and assets.

If you have a query concerning communications or your content, feel free to contact our marketing department –