For over four decades, British Airways has rewarded loyal travellers through its groundbreaking loyalty programme. From its humble beginnings of earning miles on flights, it has grown into a programme that now offers Executive Club Members perks like free Wi-Fi messaging at 35,000 feet.
Now, in response to the evolving needs of travellers, British Airways is introducing a refreshed and enhanced experience. Starting in April 2025, the Executive Club will become The British Airways Club, a modernised programme designed to provide even greater rewards and a sleek, new identity.
What’s changing?
The British Airways Club aims to simplify how loyalty is rewarded while offering more opportunities to earn and progress through the tiers.
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Tier points based on spending
- The way Tier Points are earned will now align with spending with British Airways rather than the distance flown.
- New ways to earn Tier Points include:
- Booking holiday packages with British Airways Holidays.
- Supporting Sustainable Aviation Fuels (SAF) initiatives.
- Adding extras to bookings, such as seating and baggage.
- Participating in spend-based offers on the British Airways American Express® Premium Plus Card.
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Updated tier thresholds
- With the new earning structure, thresholds for each tier will be updated to reflect the changes.
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Exclusive introductory offer
- To celebrate the launch of The British Airways Club, members can enjoy bonus Tier Points on top of the Tier Points typically earned for all eligible bookings.
- Additionally, Tier Milestones will be introduced, unlocking exciting extras – starting with bonus Avios – as you progress between tiers.
British Airways recognises that today’s travellers have diverse needs and motivations. By transitioning to a spend-based model and introducing exciting new features, the airline aims to better reward its customers and provide greater flexibility in unlocking rewards.
Want to know more? Explore British Airways' FAQ here.
