In partnership with Aer Lingus, American Airlines, and British Airways, Brand USA will be sending 60 best-selling travel agents to explore the USA as part of their Destination Immersion Program.
Taking place from 23 April and returning to the UK on 2 May 2026, Destination Immersion 2026 (formerly known as MegaFam) will explore six incredible road trips across the United States, culminating in an unforgettable finale in Seattle, Washington!
Discover how you can secure your spot below...
60 UK and Irish agents and product managers will embark on six incredible road trip itineraries across the United States before coming together to share experiences at the finale.
Offering the chance to rediscover and learn about the range of experiences available in the USA, the six 2026 itineraries include visits to Arizona, California, Illinois, Missouri, Louisiana, and Oregon, culminating in the finale in Seattle, Washington.
Fancy winning a place on this incredible trip? Agents will need to make bookings with Aer Lingus, American Airlines, and British Airways between 1 January and 28 February 2026 for travel to the USA at any time.
Agents will also be required to complete the Destination Immersion Airlines Badge on the USA Discovery Program, Brand USA's official agent training site.
Make your British Airways bookings via Lime today before submitting them to Brand USA.
The six itineraries will be announced in full in due course!
Find out more here: https://usadiscoveryprogram.co.uk/
For further details about the Brand USA Destination Immersion, join Brand USA for their exclusive webinar on 11 February at 11:00. They’ll cover everything from how to log your bookings to the latest airline updates - and you’ll also have the chance to win exciting prizes by joining live.
