Imagine a place where turquoise waters kiss powdery white sand beaches, the sun shines nearly every day of the year, and vibrant culture awaits at every corner...
Welcome to Aruba, the Dutch-Latin Caribbean paradise located just 15 miles north of the South American coastline. Known for its year-round sunshine, friendly locals, and a mix of luxury and budget-friendly accommodations, Aruba is the perfect escape for every kind of traveller.
From luxurious, serene resorts to lively hotels, Aruba welcomes everyone with open arms and offers something for every budget. Whether your client's ideal vacation involves relaxing on pristine beaches, exploring a colourful capital city, or venturing into the island's rugged interior, Aruba is the ideal destination.
Keep reading to take a closer look at what makes this island so special, and why it should be at the top of your customers' travel bucket list.
Aruba’s charm: Something for everyone
When you think of Aruba, images of stunning beaches and endless sunshine likely come to mind — and for good reason!
This beautiful island, part of the Dutch Caribbean, is renowned for its picturesque coastline and idyllic weather. But there’s much more to Aruba than just sun, sand, and sea.
Whether your clients' are thrill-seekers looking for adventure, a couple in search of romance, or a family seeking fun, Aruba offers experiences that cater to every interest and lifestyle.
Aruba’s capital: Oranjestad
Oranjestad, the capital of Aruba, is a vibrant, colourful city full of history and culture. It's the perfect place for visitors to immerse themselves in the island’s unique Dutch-Caribbean vibe.
Here, your clients can take a stroll down the streets lined with pastel-coloured colonial buildings, which offer an excellent backdrop for photos. The city is not only rich in history, but also offers fantastic shopping opportunities, from luxury designer stores to quaint boutiques selling local crafts.
Whether looking for unique souvenirs or just want to soak in the atmosphere, Oranjestad is a must-visit.
For food lovers, the city boasts an exciting culinary scene. Savour everything from authentic local dishes like keshi yena (a traditional baked dish made of cheese, chicken, and spices) to world-class international cuisine.
Food trucks serving delicious street food can also be found throughout the city — offering a taste of authentic Aruba.
Pristine beaches
Aruba is home to some of the most breathtaking beaches in the world, each with its own distinct charm. Whether travellers are looking to lounge under a palm tree with a good book, try their hand at water sports, or simply enjoy the sunset with their toes in the sand, Aruba’s beaches have something for everyone.
Eagle Beach, consistently ranked among the world’s best beaches, is a favourite for both locals and tourists. With its soft white sand, crystal-clear waters, and famous Divi Divi trees that naturally grow in the direction of the trade winds, it’s easy to see why so many people fall in love with this stretch of paradise.
For those looking for something a bit more adventurous, Palm Beach is the perfect spot. Known for its lively atmosphere, Palm Beach is lined with hotels, restaurants, and bars, and offers a wide range of water sports like snorkelling, parasailing, and jet skiing.
If your clients are seeking a more secluded and off-the-beaten-path experience, head to Arashi Beach or Baby Beach, where you can enjoy a peaceful day surrounded by natural beauty.
Dramatic North Coast
While the beaches are the main draw for many visitors, Aruba’s interior landscape is just as captivating. The island’s Arikok National Park covers nearly 20% of the island and offers a unique glimpse into Aruba’s more rugged, desert-like side.
With its cacti-strewn landscape, dramatic limestone cliffs, hidden caves, and ancient rock paintings, the park is a must-see for nature lovers and adventurers alike.
Exploring the park’s many trails can lead to unforgettable experiences, including discovering secluded natural pools and stunning views of the island’s dramatic coastline.
The Natural Bridge, a limestone formation carved by the ocean, is another impressive natural wonder that showcases the rugged beauty of Aruba’s northern coast.
For travellers who love hiking, cycling, or horseback riding, the park provides plenty of opportunities to explore Aruba’s wild side.
And for those who want to experience the island’s wildlife, Arikok National Park is home to a variety of indigenous animals, including the rare Aruban whiptail lizard and burrowing owl.
Getting to Aruba with British Airways
Reaching this paradise has never been easier, with British Airways offering flights to Aruba’s Queen Beatrix International Airport (AUA). Located in Oranjestad, the airport makes travel to and from the island convenient, ensuring that your clients' holiday begins with ease.
Whether they're coming for a week of relaxation or a weekend escape, British Airways provides comfortable service, ensuring you can enjoy the journey as much as the destination.
Earn big with your bookings!
If you're a travel agent or booking on behalf of passengers, we have an exciting offer for you! Book your customers’ British Airways flights to flights through Lime between 1 October and 10 November 2024, and you could earn big rewards.
We’re offering a £100 JustEat or Amazon voucher to the first 15 ticketed bookings to Aruba. So, not only can you help your customers plan their dream vacation, but you can also enjoy a bonus for yourself!
Don’t wait, log in and book today to secure your spot and earn some fantastic rewards!
Complete our quiz for your chance to win more!
How much do you know about Aruba? Put your knowledge to the test by entering our Aruba quiz before 10 November for a chance to win even more exciting prizes! You could be one of four lucky winners of a £50 Love2Shop voucher, or even enjoy a luxury spa day for two.
Whether you’re an Aruba expert or simply curious about what this stunning destination has to offer, our quiz is a fun way to learn more about the island and earn some great rewards.
Why Choose Aruba?
There’s no shortage of reasons why Aruba stands out as one of the best holiday destinations in the Caribbean. Beyond its stunning beaches and natural beauty, here are just a few reasons why your customers will love visiting Aruba:
1. Perfect weather year-round
With an average temperature of 28°C (82°F) and very little rainfall, Aruba is an ideal destination no matter when you visit.
The island’s location outside the hurricane belt means that even during the Caribbean’s stormy season, Aruba remains sunny and welcoming. This makes it a popular choice for travellers seeking warm weather and sunshine all year round.
2. Safety and friendly locals
Aruba is known for its friendly and welcoming atmosphere. The island has a low crime rate, and visitors often comment on the kindness and helpfulness of the local people.
Whether your clients need directions, recommendations, or just a friendly chat, the locals are always happy to help.
3. Diverse activities
From water sports to land-based adventures, there’s no shortage of things to do in Aruba. Your clients can try snorkelling or scuba diving in the vibrant coral reefs, exploring shipwrecks, or taking a sunset sail around the island.
On land, they can go off-roading in a 4x4, explore the island on a bike, or take a guided tour through its historical sites.
For those who prefer relaxation, Aruba offers plenty of opportunities to unwind, from beachside yoga classes to luxurious spa treatments.
Book your customers’ dream Aruba holiday today!
Whether your customers are seeking relaxation, adventure, or a little bit of both, Aruba is the perfect destination to meet their needs. From its idyllic beaches to its rich cultural history and rugged landscapes, Aruba truly offers something for everyone.
So, what are you waiting for? Book your customers British Airways flights for their dream holiday today, earn rewards for yourself, and help them experience the magical Aruba effect.
