As we look ahead to 2025, a number of exciting destinations have emerged as travel hotspots, based on the latest search data from the UK. With a blend of long-haul adventures and closer-to-home escapes, these destinations reflect evolving travel trends, and each offers something unique for the year ahead.
Here’s a rundown of the most sought-after destinations, and what makes them stand out in 2025.
1. New York City
The Big Apple retains its crown as the most searched-for destination. With its timeless appeal, New York continues to draw in visitors with iconic sights and the shopping mecca of Fifth Avenue, especially during January’s sales season.
2. Orlando
Orlando claims the second spot, no doubt buoyed by the opening of Universal’s new Epic Universe theme park in 2025, alongside new resort offerings. The city remains a family favourite, particularly for those seeking adventure and entertainment.
3. Las Vegas
Las Vegas has climbed to third place, with travellers booking holidays further in advance, possibly due to the city’s growing reputation as a hotspot for world-class sports events. The bright lights and endless entertainment options make it a perennial favourite.
4. Maldives
The Maldives maintains a high ranking, perfect for those seeking luxury and seclusion in 2025. Known for its overwater villas and crystal-clear waters, it’s a paradise that continues to attract honeymooners and relaxation seekers.
5. Barbados
Barbados continues to be a top contender for Caribbean travel, known for its powdery white-sand beaches, crystal-clear waters, and vibrant culture. In 2025, interest in the island is expected to rise further, thanks to the opening of new luxury resorts like the 5-star Wyndham Grand Barbados Sam Lord's Castle.
6. Cancun
Cancun remains in the top five, offering a mix of beach resorts, Mayan culture, and vibrant nightlife. Its year-round sunshine makes it a popular destination for UK travellers.
7. Dubai
Dubai’s appeal as a glamorous urban destination is as strong as ever. Whether it’s luxury shopping, skyscrapers, or desert adventures, Dubai remains a top choice for those looking for an opulent escape.
8. Dominican Republic
The Dominican Republic sees a rise in interest, thanks to a flurry of new hotel openings, particularly in the secluded Playa Esmeralda region. With pristine beaches and lush landscapes, it’s a tropical gem for 2025.
9. St. Lucia
Known for its breathtaking scenery and romantic resorts, St. Lucia has seen steady demand. The opening of new luxury resorts like Secrets Resort & Spa is expected to keep it on the radar for beach lovers.
10. Antigua
Antigua remains a Caribbean favourite, thanks to its 365 beaches, new hotel developments, and a blend of laid-back island life and luxury.
11. Mauritius
Mauritius shines in the Indian Ocean with the reopening of top-tier resorts like Shangri-La and One&Only. The island’s lush landscapes and world-class hospitality make it a top pick for luxury-seekers.
12. Tokyo
Tokyo continues to rise in popularity, combining rich cultural heritage with futuristic cityscapes. With a growing interest in Japan, this vibrant city remains high on the list for adventurous travellers.
13. Tenerife
Tenerife continues to charm holidaymakers with its mix of volcanic landscapes, year-round sunshine, and family-friendly resorts. Its accessibility and short flight from the UK make it a popular option for those seeking a sunny escape closer to home.
14. Jamaica
With its laid-back charm and rich cultural heritage, Jamaica continues to lure holidaymakers. From Montego Bay to Negril, there’s no shortage of sun-soaked relaxation here.
15. Los Angeles
Los Angeles is on the rise, thanks in part to its world-class sporting events, alongside its enduring appeal as a hub for entertainment, dining, and culture
16. Phuket
Thailand’s largest island, Phuket, is gaining more attention with its blend of white-sand beaches, lively nightlife, and rich culture. Its rising popularity is also linked to expanding flight networks and new resort offerings.
17. Bahamas
The Bahamas is a new entry in the top 25, with its sun-drenched beaches, crystal-clear waters, and a variety of luxury resorts. It’s a favourite among travellers seeking both relaxation and aquatic adventures.
18. Miami
With a host of new luxury hotels on the horizon, including the 5-star Rosewood Hotel, Miami is seeing a surge in interest. Its mix of beaches, nightlife, and art scenes make it an exciting city to visit in 2025.
19. Grenada
The biggest mover of the year, Grenada has leapt up five places. Known as the “Spice Island,” it’s gaining attention thanks to stunning natural beauty, including unspoiled beaches and lush rainforests.
20. Bangkok
Bangkok returns as a popular destination, with its bustling markets, temples, and vibrant street food scene attracting more interest from UK travellers. Expanded flight networks to Asia have made it even more accessible.
21. Lanzarote
Lanzarote is climbing in popularity, offering a variety of new luxury 5-star resorts such as Paradisus by Melia Salinas. Just a short flight from the UK, this Canary Island is a top pick for sun-seekers in search of a little indulgence.
22. Nashville
Making its debut in the top 25, Nashville is riding the wave of the “Taylor Swift Effect” and a resurgence in country music. The city’s lively music scene and southern hospitality are drawing in more UK travellers.
23. Corfu
Corfu continues to attract visitors with its mix of luxury resorts and scenic Mediterranean landscapes. The Greek island has seen a surge in new hotel openings, including the Ikos Odisia and Grecotel Costa Botanica.
24. Rome
The Eternal City remains a timeless favourite, with its mix of ancient history, stunning architecture, and vibrant street life. Rome’s culinary scene and iconic landmarks such as the Colosseum and Vatican continue to enchant visitors year after year.
25. Australia
Australia remains a dream destination for many UK travellers, offering everything from bustling cities like Sydney and Melbourne to the Great Barrier Reef and vast Outback adventures.
These top destinations reflect the diverse preferences of UK travellers for 2025, showcasing a mix of long-haul tropical escapes and cultural city breaks. Whether your clients are seeking adventure, relaxation, or luxury, there's a perfect getaway waiting for everyone next year.
